CRM systems

At a time when increasing the number of customers is becoming increasingly difficult, to the fore-thought-out policy for relations with each particular client. The company's profit depends on how satisfied her client and how long it is able to maintain this satisfaction and, consequently, customer loyalty.


To solve the complex and time-consuming task of customer relationship management systems are a class CRM. The use of such automation systems can improve the long-term total return of each individual client, in a competitive environment can be crucial in order to achieve market leadership.





System CPWerx of CAS is the market leader in CRM-systems for enterprises producing consumer goods. For such enterprises, the most important requirement is to support the operation of the system of numerous sales representatives, all the time which passes "in the field", and the client "working sta" is at best a handheld computer.